Adidas trims 2021 forecast on sourcing disruptions

By Emma Thomasson

BERLIN (Reuters) – German sportswear company Adidas pared full-year sales and profit forecasts on Wednesday, citing sourcing disruptions and a tough market environment in China after third-quarter results missed analyst expectations.

Adidas reported third-quarter sales up a currency-neutral 3% year on year at 5.752 billion euros ($6.65 billion) while operating profit fell 8.5% to 672 million euros, missing average analyst forecasts for 5.83 billion and 682 million euros respectively.

Adidas shares were down 3% in early Frankfurt trade.

Factories in Vietnam, a major supplier to the footwear industry, closed for up to 11 weeks because of COVID-19 outbreaks. Adidas rival Puma has warned that supply bottlenecks would mean a shortage of its products well into 2022.

Adidas said the challenging market in Greater China, COVID-19 lockdowns in the Asia-Pacific region and supply chain disruptions had cut revenue growth by about 600 million euros in the third quarter.

Sales fell 15% in Greater China owing to renewed pandemic restrictions as well as the “geopolitical” situation, the company said.

Western brands including Adidas have faced a consumer boycott in China since March over past statements saying they would not source cotton from Xinjiang after reports of human rights abuses against Uyghur Muslims. Beijing denies any abuses.

Adidas said it still expects 2021 currency-neutral revenue to rise by up to 20%, but it now expects growth to come in lower, without being more specific.

It also expects to reach the lower end of previous forecasts for a 2021 operating margin between 9.5% and 10% and net income from continuing operations of 1.4 billion to 1.5 billion euros.

($1 = 0.8655 euros)

(Reporting by Emma Thomasson; Editing by David Goodman)

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